Pamela Anderson stars in Pandora’s New Lab-Grown Diamonds Campaign.Photo:Courtesy of Pandora
Courtesy of Pandora
Actress and activistPamela Anderson, former model andVoguecreative director-at-largeGrace Coddington, modelPrecious Leeand American sign language interpreter and performer Justina Miles are among the famous faces in Pandora’s dazzling new campaignin support of its three new lab-grown diamond collections— Pandora Nova, Pandora Era and Pandora Talisman.
The campaign, which also features actress Amita Suman, model Sherry Shi and musical artist and dancer Vinson Fraley, celebrates the act of wearing diamond jewelry not just on special occasions, but every day.
“Once in a lifetime is never enough,” Anderson says as she opens the star-studded commercial, which features the cast members sharing how wearing diamonds make them feel, before ending on powerful words from Coddington: “Diamonds for all.”
Pamela Anderson stars in Pandora’s Lab-Grown Diamonds Campaign.Courtesy of Pandora
The world’s largest jewelry brand, Pandora broke the mold when in 2021 when it announced that it was shifting from using mined diamonds to lab-grown ones.
Its forward-thinking mindset aligns with that of campaign cast member andLove, Pamelaauthor Anderson.
“I think I’m not a trend follower. I would prefer to be a trendsetter," she says. “I think being a pioneer and being yourself is difficult to do in a world that’s telling you to be something else. [Whatever I’m doing], I try and find the words that aren’t the ones that everybody says. So I’m always trying to be a unique thinker.”
Grace Coddington stars in Pandora’s Lab-Grown Diamonds Campaign.Courtesy of Pandora
Each diamond is set in jewelry that’s created with recycled silver or gold, which makes Anderson “feel good about wearing it,” she shares in a release. “It is actually the more radical, kind-of-glamorous move.”
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Anderson and her fellow models showcase existing pieces alongside new items — and you can shop their looks. Anderson wears few delicate bracelets, among them the14k goldand14k white goldPandora Infinite Lab-created 0.25 ct tw Diamond Bangles. Stacks of rings, including the14k gold Pandora Infinite Lab-created 2.00 ct tw Diamond Ringand both the14k goldand14k white goldPandora Infinite Lab-created 1.00 ct tw Diamond Rings, complete her look.
Precious Lee stars in Pandora’s Lab-Grown Diamonds Campaign.Courtesy of Pandora
In the commercial, Grace Coddington exclaims, “I put [diamonds] everywhere!” And in her campaign image, which co-stars one of her cats, she does just that. Coddington accessorizes with14k gold Pandora Infinite Lab-created 0.50 ct tw Diamond Hoop Earringsplus a stack of14k goldand14k white goldPandora Nova 0.25 ct Diamond Bangles. Three rings from thePandora Era,Pandora NovaandPandora Infinitecollections add some bling to her fingers.
“Wearing lab-grown diamonds definitely gives my voice a little bit more flair and it showcases my personality visually on my hands,” notes performer and American sign language interpreter Justina Miles. She wears the 14k gold-plated Pandora Talisman unique metal blend necklace and a14k gold Pandora Talisman 0.75 ct pendant,14k goldand14k white goldPandora Nova Round 0.25 ct Diamond Bangles, aPandora Era Diamond Ringand both a0.50 ctand1.0 ct14k gold Pandora Nova Round Diamond Ring.
Justina Miles stars in Pandora’s Lab-Grown Diamonds Campaign.Courtesy of Pandora
Miles says lab-grown diamonds “make me feel like I can reach my full potential.”
“We both shine in the dark. I’ve always been oppressed and put in boxes and told, ‘You can’t,’ ‘You should do this,’ or ‘You should go that way.’ But in the dark, that’s where I shine the most because my light [gets] out there,” she adds.
Shop the new collectionsnow.
source: people.com
