Photo: Stevie Dance
Olivia Rodrigoinfluences millions of fans with her music, Y2K fashions and bold beauty choices.
Already this year the 19-year-old singer-songwriter released her documentarydriving home 2 U (a SOUR film)on Disney+, took home threeGrammy awardsincludingBest New Artistand embarked on her globalSour Tour.
Now, she’s bringing her mega influence to the beauty space as thefirst-ever celebrity face of Glossier,fronting a campaign and collection that celebrates individuality and embraces self-expression.
To kick-off the partnership, Glossier launched the “You Look Good” campaign, “which celebrates the sentiment that, when you feel good, you look good, and vice versa,” according to the brand.
“If I could send a note to the Glossier community, I’d say, you look good exactly as you are,” Rodrigo noted in the press release.
Stevie Dance
“Oh my gosh, I’m such a Pisces,” the “deja vu” singer says in the beginning of the short film. In a montage of clips capturing Rodrigo dancing and doing her makeup, she opens up about what makes her feel her best including winged eyeliner which is “her favorite thing in the world.”
Alongside the campaign, the partnership includes a curated set filled with the “good for u” singer’s Glossier must-have products. Aptly titled Olivia’s Favorites ($45), the three product set includes the Boy Brow eyebrow pomade (which she called “the most iconic Glossier product…” in herVogueBeauty Secretsvideo last year), the Ultralip hydrating shine and color and the Pro Tip liquid eyeliner.
“You Look Good” is an organic extension of Rodrigo’s love for the Glossier and both her and the brand’s beauty philosophy, which honors beauty on the outside and within.
“[The partnership] is also an extension of Glossier’s people-first approach to beauty with [the brand] and Olivia initially connecting over the belief that beauty is above all, celebrating where you’re at today and taking pride in your beauty journey,” the company noted in a press release.
“We see many parallels between Glossier’s come-as-you-are ethos, Olivia’s candor, relatability, and the tell-it-like-it-is nature of her songwriting. Olivia, like Glossier, believes in looking and feeling good while finding joy in taking care of yourself.”
Later this year, Glossier plans to collaborate with Rodrigo on a series of tour experiences and merchandise as well as custom product sets and content.
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Olivia Rodrigo.Kevin Mazur/Getty
“Oh my gosh…when I was 14 or so, I was obsessed with doing makeup and I would do the craziest makeup,” RodrigotoldVogueof the bold winged eyeliner, heavy contour, thick brows and over-lined lips that defined her makeup routine as a young teenager. “But that was me doing my expression and doing what I loved, I guess.”
And her Glossier “You Look Good” campaign seems to be a culmination of that authenticity.
source: people.com
