Jennifer Lopez.Photo: Courtesy of Intimissimi
Jennifer Lopezhas a sexy new gig.
On Monday, Italian lingerie and intimate apparel brand Intimissimi announced that the multi-talented Lopez will be the face of their Spring/Summer 2023 campaign.
The stunning campaign features photos of the star modeling different pieces from the new collection including silk bras, underwear, PJs, and kimonos.
In a press release, Lopez revealed she discovered the brand while traveling in Italy last year.
Courtesy of Intimissimi
“I love Italy— the people, the fashion, the culture, the food and the storied history,” she said. “When I discovered Intimissimi, I was immediately drawn to their precious silks, romantic lace, beautiful cuts, flattering fits and intricate designs.”
“I’m proud to be an Intimissimi woman and honored that they view me as someone who emulates their own qualities of confident, lively and strong,” Lopez continued.
According to the brand, Lopez is the perfect representation of an Intimissimi woman. “Today’s women are savvy, successful role models who inspire us to work hard and follow our dreams. Lopez is the ultimate ambassador for Intimissimi as she brings a strong and modern sexiness to the brand and communicates their core values.”
Jennifer Lopez.Courtesy of Intimissimi
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The brand’s new campaign is reminiscent of an Italian seaside town. Riccardo Ruini, the brand’s creative director, “captures the essence of a dreamy and vibrant Italian summer using cinematic imagery to transform the colors of Positano” in the new collection.
The brand added: “Hues of fuchsia representing the bougainvillea, orange for the glowing sun and turquoise symbolizing the Mediterranean Sea are weaved throughout the new range.”
The new collection is available today atwww.intimissimi.comand at all Intimissimi locations.
Lopez recently showed off her stylish side at theGrammy Awardsin February whereshe rocked a glamorous Gucci gown.
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Her dark blue gown was covered in ruffles with a voluminous train, thigh-high slit and rhinestone fringe. She capped off her look with Bulgari jewels and silver JLOJennifer Lopezheels to tie all the sparkles together.
After she finished her presenting duties, Lopez settled back into her seat with husbandBen Affleck, who gave her a sweet kiss when she was done with her stage moment.
Late last year, the singer announced herninth studio album,This Is Me…Now, 20 years after the release ofThis Is Me…Then— which was dedicated to Affleck.
The star’s new project “chronicles the emotional, spiritual and psychological journey that she has taken over the past two decades.” The 13 songs include the title track as well as various entries that allude to her relationship with the actor, including “Dear Ben pt. II” and “Midnight Trip to Vegas,” which references the couple’sfirst marriage ceremony in July2022.
source: people.com
