Photo: Kendall Bessent
Iris Apatowis no stranger to the spotlight — but she’s creating a path all her own.
The 20-year-old rising star and daughter of actressLeslie Mannand filmmakerJudd Apatowjoins fellow Gen Z game-changersZaya Wade,Caleb McLaughlinandAngus Cloudas brand ambassadors in Puma’s new Forever.Classic campaign.
Kendall Bessent
Apatow tells PEOPLE her fellow campaign stars are “so talented and ready to break through with their own point of view and perspective on life and what’s next.”
Wade doubled down in her own statement praising the campaign’s cast in a press release, saying, “I love Puma’s celebration of brave, confident, and determined individuals. Together we all strive to be better versions of ourselves and this campaign is the perfect meeting of classic and individual style.”
Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up to date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.
Apatow says that campaigns like this are essential because they reflect the importance of fashion and self-expression for the younger generation.
“Finding your personal style is key to finding confidence in your daily life, which, in turn, sets you on the right path,” Apatow tells PEOPLE, adding that Puma’s timeless styles allow you to experiment and grow with the pieces. For her own personal style, she leans to the Puma Suede Classic XXL, because she says she can “style it up and down” to make it fit whatever vibe she is going for.
Growing up in the digital age with influencers at the forefront of the internet has given Apatow inspiration for her own aesthetic and individuality.
Style icons like Lil' Kim and Marlena Dietrich, whom Apatow says “have paved the way for a lot of fashion trends we see today,” are also icons in her eyes.
TheForever.Classic campaigncan be seen on Puma’s website and in stores.
source: people.com
