If it were n’t for Andy Milonakistweetingthat “ choosy WWW room decorator choose GIF , ” I ’d never be able-bodied to commemorate how to pronounce the damned file extension . Are Andy and I really pronounce it correctly though ?
accord to the sept atThe Atlantic , yes .
Some digging into English etymology and pronunciation standards may have yield mixed results , but there are two pieces of evidence discover by The Atlantic ’s staff that can attend as reassurance that we ’re pronouncing things right . The first is found in the FAQ plane section of a CompuServe graphics display bulletin called CompuShow :

“ The GIF ( Graphics Interchange Format ) , pronounced ‘ JIF , ’ was plan by CompuServe and the official specification eject in June of 1987 . ” [ This means that ] in their very own document , the GIF ’s creators point their druthers for the soft - j.
The second slice of grounds was find in another very early FAQ on the topic :
Choosy programmers pick out “ gif ” or “ jif ” ?

The pronunciation of “ GIF ” is specified in the GIF specification to be “ jif ” , as in “ jiffy ” , rather then “ gif ” , which most people seem to prefer . This does seem strange because the “ G ” is from the word “ Graphics ” and not “ Jraphics ” .
So there you have it : The peanut vine butter pronunciation is technically the correct one to go with .
It ’s ok if you ’re a Reb and decide to go against what the creators of the GIF show anyway though , because the Oxford English Dictionary has your back as it declare both both the hard g and voiced g pronunciations correct . [ The Atlantic ]

etymology
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