Amazon has dabbled in selling clothes online for a while , with modified success . Now , it ’s decant money into its manner division — and it wo n’t be felicitous until it ’s filled your wardrobe .
The New York Times reportsthat Amazon is getting serious about clothing . The retail merchant is apparently shooting over 3,000 style images a sidereal day in a picture studio using a young , unnamed patent - pending engineering . Those images will be turned into unchanging and animated image to show off a Brobdingnagian new orbit of high fashion .
It ’s also design to overhaul the entire shopping experience , leverage lessons learn in other sector to meliorate the way it uses data to make level-headed recommendations . Oh , it ’s also hired three women to do nothing but assay on size 8 shoes . Now that ’s commitment .
But , plainly , it ’s not just a dear of clothes driving all this . From the Times :
“ Amazon ’s conclusion to go after high fashion is about plain economics . Because Amazon ’s costs are about the same whether it is shipping a $ 10 book or a $ 1,000 wench , “ earthy profit dollars per unit will be much higher on a way token , ” Mr. Bezos said , and it already makes money on fashion . While its MyHabit site , started last class , uses a flashing - sales agreement model to compete with Gilt Groupe , Mr. Bezos tell the company ’s Modern drive is not about sell clothes at mystifying discount but at Leontyne Price that ascertain that “ the house decorator brand are happy . ”
“ Amazon has not just size on its side but money . The fellowship has about $ 5.7 billion in cash and merchantable securities , and Mr. Bezos has long taken a stance that investing in the business is the honest place to habituate it . The company can open to do things that some competition can not , like hire a bevy of stylists for the WWW site example or investigate replace the spare brown transport box with a fancy software system for clothes . ”
The Times also points out that Amazon is happy to fall back hundreds of millions of dollars a yr on barren shipping — and even loose return — to keep its shopper come back . Bezos will not be glad until everything you own form its style to you from his web site . Just be glad that Amazon has n’t set up its own dress shop manner recording label . Yet . [ New York Times ]
range byEmma Kateunder Creative Commons license
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