During last night ’s meat - breaking Super Bowl ( earnestly Falcons , WTF),Airbnbwas one of many companies that decided to employ the plot to promote the form of diverseness and cellular inclusion that our current United States President clearly abhors .
The company , which was been one of the more outspoken technical school companies against Trump ’s Muslim Ban , put out an ad call “ We consent , ” highlighting its views on cellular inclusion .
As maudlin Super Bowl advertising go , it was n’t regretful !
It also was n’t original . As first note by Inc’sJeff Bercovici , the Super Bowl ad was effectively a retread of a spotAirbnb put together in November , using near identical music , imagery and text edition . call “ Accept , ” that advertising was created to play up the company ’s “ Community Commitment”—a response to alleged favoritism by Airbnb hosts .
https://twitter.com/embed/status/828682478143418368
You see , despite Airbnb ’s public stance on acceptation and diverseness , Airbnb has facedcriticismfor the waymanyof itshoststreatnon - white guests . After calendar month of free burning discussion about thehidden racial biasestaking blank space at Airbnb , the company released aninternal reportlast September about its efforts to struggle discrimination . commence in October , all hosts had to sign the “ Community Commitment ” toast , vowing to treat everyone who tries to reserve through Airbnb the same , regardless of race , religion , ethnicity , gender , or age “ with regard , and without judgement or bias . ”
Now , you could argue that Airbnb took a cover - your - nooky style video stigmatize a very real , very bad thing happen in its community and made significant changes to turn it into a bold political command . The company , however , seemed content to play up how “ quickly ” it put together ad , with tweetsand even a New York Times storycelebrating its outgrowth .
Thursday morning we bought a 30 second Super Bowl spot . Thursday night we made the plastic film – citizenry in it were Airbnb employee .
— Brian Chesky ( @bchesky)February 6 , 2017
In fact , it was only after Bercovici ’s tweet started come traction that CEO Brian Chesky copped to recycle footage . The Times level makes no mention of the preceding campaign .
We used footage from 2016 for our#weacceptad . Developed the concept & blue-pencil last week . Here ’s us in the redaction studio Thurs nightpic.twitter.com/wXNOH1AIUU
As noble as the fellowship ’s current military campaign may be , its Book of Genesis is odd . The original ad was created because Airbnb has a real problem with its hosts go for mass from dissimilar backgrounds as guests . Just two month afterward , the company thinks it can use the same footage to tout its newfound commitment to allowance .
I ’ve reached out to Airbnb for comment .
[ Jeff Bercovici ]
Airbnb
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