No , this is n’t a scene from The Day After the Day After Tomorrow . It ’s a swim consortium pattern ordered by British banking grouping HSBC , supposedly to increase awareness about the potential consequences of globular thawing . But far from portraying rising sea level as a disaster of apocalyptical symmetry , it indicate a strangely tranquil time to come where city will be transformed into underwater amusement parks .
The Mumbai arm of advertising agency Ogilvy & Mather created this giant ad for the HSBC ’s global warming initiative , attach an airy photograph of New York City to the bottom of a swimming pool . It ’s certainly an eye - catching way to advertise the camber ’s pastime in global warming , and the bank has made a point of investing in house work to tackle the job . But in term of alerting the public to the aftermath of global heating , it seems to miss the mark . We ’ve already been disclose to plenty of trope of rise sea levels and submerged cities . For the egress to truly hit home , people need to be made cognisant of how global thawing will regard human race , not just the relics we ’ll leave beneath the water supply . This image makes me retrieve that I might care to call in a version of Earth where you’re able to swim above the cities , even if intellectually I know I would n’t want to live there . The Global Warming Swimming Pool : Swimming Above a Submerged City [ Neatorama ]
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