suppose “ I do n’t own a TV ” is a salutary style to let mass know that you ’re a pretentious asshole . But even though more and more masses are eager to tell you they do n’t “ have television set , ” do n’t be fooled ! You best believe that they are still “ ascertain TV . ”
According to anew Nielsen reportout today , Americans watch about 4.5 hours of television a day . That sound like a portion ! But that ’s only live video . If you add in DVR meter , that ’s over five hours a twenty-four hour period .
BUT THAT ’S NOT EVEN ALL OF IT .
If you see at the way the datum has been trend since 2014 , technically the time the US has spent “ learn television ” on an real tv set broadcast medium cognitive content is going down , more or less . But the time devoted to “ watching TV ” on every other chopine like a tablet or a smartphone is rifle up — agency up .
Look at the clump of time spent on tablet and smartphones , it ’s more than double what it was in 2015 . That ’s an hour more of full medium sentence just since last year . So for some Americans that ’s a grand TV aggregate of SIX hour PER DAY .
Another vainglorious milestone observe by the survey : For the first time , more than one-half of American households have some kind of streaming subscription like Netflix or Hulu ( a category called Subscription Video on Demand or SVOD ) . DVR religious service are plateauing or declining . Which means people will probably start to drop even more time watching television set .
Surely millennials are n’t watching television set , though , correct ? Because they ’re so fussy doing other things like not drive and being poor ? Nope . Millennials watch slimly less television ( it variesdepending on their live situation ) but they are still catch about two - and - a - half hours per day .
Yes , the agency we consume content is switch . But telly rest our master agency to consume it . And anyone who say they do n’t see TV is lying .
[ Nielsen ]
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