Some product are so ingrained into the mushy greyness of our head that we can spot their stigmatisation on just the shape of the ware alone . It ’s kinda brainsick , is n’t it ? Within half a second , you already knew that that packet above was Heinz ketchup .
Why is that ? Is it because we use it everyday ? No , when was the last time you used Wite - Out ? It ’s just fishy to have this reserve of noesis about brand and shapes and have the power to immediately draw from that useless knowledge tank .
The stripped branding of brands serial is the brainchild of Andrew Miller . His task , Brand Spirit , is to dismantle 100 different production of their brands ( by paint them white ) for 100 days , basically trim back the object to its most basic form . The melodic theme is to see if we still see the brands without the , you know , marque . Check ’em all outhere . [ Brand SpiritviaPSFK ]
Obviously a package quarter ( or Trojan )
Pencil fragile vibrator ( or Sharpie )
Bicycle grip ( or Tabasco )
Har har , Wite - Out got whited out
I in reality did n’t acknowledge this one and I live in New York ( NYC Metro Card )
Branding
Daily Newsletter
Get the best technical school , scientific discipline , and culture news in your inbox day by day .
News from the time to come , delivered to your present tense .
You May Also Like
