The brands are lastly ready to take a bluff stand against volitionally associating themselves with things that lots of hoi polloi hate .
Earlier this monthUnilever threatenedto Yankee ads from Google , YouTube , and Facebook if those company did n’t scrub extremism , hate - speech , misleading propaganda , anddisturbing youngster contentfrom their platform . And today , Bank of America aver it ’s launching a like effort by hiring a “ brand safe officer ” who will verify none of the company ’s ads are served up next to controversial substance .
Bank of America senior vice president Lou Paskalis made the announcement while speaking at the Mobile World Congress conference in Barcelona on Wednesday , but did not let out who was hired for the job . He pronounce the new role stemmed from growing anxiety within the company .
“ I get a text from my chief financial policeman every time there is news about a brand safety issue . I know why he is mail them to me … at some point he is kick the bucket to say ‘ g is marketing safe to invest in ? ’ and we do n’t want that , ” Paskalis say at the event , harmonise to marketing news outletThe Drum . “We have to houseclean up our theatre right now . ”
We have get to out to Bank of America for gossip on the new position .
The Bank of America administrator also said his company project to hire a “ ethnical anthropologist ” to focus on client behavior . Paskalis said he applaudsUnilever ’s recent threatto pull ads from the major weapons platform .
While this is a proactive effort to save the company from forthcoming publicity clusterfucks , Paskalis is frame it as a virtuous decision . “ It is a map of the marketer to throw to story the individual platform to get good , ” Paskalis told the hearing .
[ The Drum , The Guardian ]
Bank of America
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