you’re able to say a luck about Apple — it brought smartphones and personal electronic computer to the mass market place , it change the technology industry forever , it was see by a megalomanic asshole for much of its existence — but you ’d have a hard time set about even the staunchest critic of the troupe to reason its products were n’t groundbreakingly pretty .
Alas , nothing gold can abide . Behold , Chicago ’s terrible Modern Apple store !
Get it ? It looks like a gravid - seat laptop computer . For a meter , it even feature what I estimate to be a 10 - foot wide of the mark interlingual rendition of the Apple decal , because nothing says “ our company is important ! ” like an tremendous sticker . ( The decaldisappearedafter an hour , for reasons unknown . Shame ? )
DNAinforeportsthat the newfangled store , which has beenunder constructionsince 2016 , is actually a relocation Book of Job , which almost piss it worse . Why did n’t they just keep the previous design ? Or , I do n’t know , choose something that does n’t resemble a giant fucking laptop computer ? The Apple Store on 5th Avenue is a jumbo regular hexahedron , which is also sort of halting , but at least it ’s mistily creative . A elephantine laptop computer is lazy . A giant laptop prompt me of something AutoZone would do , only with a gargantuan tire . call up thebasket construction ? That buildingwent intoforeclosure .
I am forced to assume that this is some sort of savage vengeance from Foster+Partners , the British business firm that designed the store . The companyalso helpedwith Apple ’s new campus , but possibly something go wrong during the summons . Is it a green-eyed jab at Apple ’s chief designing officeholder Jony I ve , who is also British ? Did Tim Cook pee on Foster or his partners ’ floor ? We may never make love .
Anyway , there ’s obviously no timeline for the store ’s orifice , thank god .
[ DNAinfo ]
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